Media Maven: Developing Rich & Lasting Corporate Relationships

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Description

Julia Andrews of J Andrews Marketing discusses how to create rich and multi-faceted corporate partnerships at April's Media Maven Lunch and Webcast. Some corporate partnerships are pretty simple- the company writes a check in exchange for logo placement at an event or in an e-newsletter.

For some partnerships, this may be fine. But this type of arrangement doesn’t really engage the power of the sponsoring company, and engender their commitment to your organization. Julia discusses:

How to get the company inspired about your mission
Engaging the company’s employees and customers
Looking for unique opportunities to deepen a relationship.

Special thanks to Merchants Bank for their support of this program.

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Summary

Production Date: 04/19/2012
Catalog Number: 9455
Archive Number: 9455
Series: Media Maven
Length: 00:58:02
Town: Burlington
Geography: Vermont
Event Type: General
Content Type: Other

Airtimes

1 Wednesday April 25, 2012 at 2:30 PM
2 Saturday April 28, 2012 at 5:35 AM
3 Saturday April 28, 2012 at 11:35 AM
4 Wednesday May 2, 2012 at 11:40 PM
5 Thursday May 3, 2012 at 4:40 AM
6 Thursday May 3, 2012 at 10:40 AM
7 Sunday May 13, 2012 at 5:40 AM
8 Sunday May 13, 2012 at 11:40 AM

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