Media Maven: Social Networking + Advocacy = Social Mobilizing

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Description

Vermont nonprofits exist to change a small or large part of the world condition. Whatever the cause, your members and clients are your greatest asset and people most likely to respond to your calls for action. At February's Media Maven event, we invite a panel of successful activists from Vermont's independent sector to share their strategies, tools and techniques.

Part of the continuing series of Media Maven Lunches.

Andrea Learned, co-author of Don’t Think Pink: What Really Makes Women Buy – and How to Increase Your Share of This Crucial Market (AMACOM, 2004), will give some marketing tips. Andrea is an internationally respected gender marketing expert, speaker and writer. While she focuses on women as the leading indicators of consumer behavior, she also emphasizes that 21st Century men are starting to travel similar buying paths. Andrea believes that storytelling and cause marketing are key ways to present a brand’s facts and attributes to today’s consumer – no gender about it. Andrea contributes to a wide range of publications/blogs, including HuffingtonPost.com, MPDailyfix.com, TomPeters.com, Women-omics.com, and LearnedOnWomen.com - where she presents her most current analysis of consumer/cultural shifts and marketing best practices. She presents regularly to global business audiences, and her opinions have been cited in publications from Adweek to the Christian Science Monitor and The New York Times. Andrea has a B.A from the University of Michigan, and resides in Burlington, Vermont. Find her at: http://learnedonwomen.com , or on Twitter: @AndreaLearned. Join us for 90 minutes of stimulating talk and a good lunch (for only 5 bucks). Maybe you'll think-- "we should become members of CCTV!" (We'd love that!)

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Summary

Production Date: 02/18/2010
Catalog Number: 8490
Archive Number: 8490
Series: Media Maven
Length: 01:21:30
Town: Burlington
Geography: Chittenden County
Event Type: General
Content Type: Other

Airtimes

1 Saturday February 27, 2010 at 2:25 PM
2 Tuesday March 9, 2010 at 10:30 PM
3 Wednesday March 10, 2010 at 3:30 AM
4 Wednesday March 10, 2010 at 9:30 AM
5 Sunday April 4, 2010 at 10:35 PM
6 Monday April 5, 2010 at 3:35 AM
7 Monday April 5, 2010 at 9:35 AM
8 Thursday April 22, 2010 at 11:00 PM
9 Friday April 23, 2010 at 4:00 AM
10 Friday April 23, 2010 at 10:00 AM

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