Media Maven: Mapping for Nonprofits: Advancing Your Mission with Maps (GIS Tools)

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Description

Geographic information systems (GIS) and online mapping applications continue to become more powerful and easier to use every year. Nonprofit and community organizations around the globe are harnessing these tools to mobilize supporters and advocates, to tell their stories and the stories of their constituents, and to share knowledge with people, organizations, and communities everywhere. What are the primary uses for mapping? What are the tools and technologies used in nonprofit mapping (Google and others)? We’ll look at inspiring examples in Vermont and beyond. Today's presenters are Michael Gaito , Spencer Group mgaito@spencergroupinc.com, John Hawkins john.hawkins@fdnmap.org, Mapping Philanthropy and Geoff Wyman, CCTV.

This is the final installment of Google for Nonprofits Workshops co-sponsored with United Way of Vermont, Common Good Vermont, and Google Community Affairs. Live Webcast at www.cctv.org

Part of the continuing series of Media Maven Lunches.

Andrea Learned, co-author of Don’t Think Pink: What Really Makes Women Buy – and How to Increase Your Share of This Crucial Market (AMACOM, 2004), will give some marketing tips. Andrea is an internationally respected gender marketing expert, speaker and writer. While she focuses on women as the leading indicators of consumer behavior, she also emphasizes that 21st Century men are starting to travel similar buying paths. Andrea believes that storytelling and cause marketing are key ways to present a brand’s facts and attributes to today’s consumer – no gender about it. Andrea contributes to a wide range of publications/blogs, including HuffingtonPost.com, MPDailyfix.com, TomPeters.com, Women-omics.com, and LearnedOnWomen.com - where she presents her most current analysis of consumer/cultural shifts and marketing best practices. She presents regularly to global business audiences, and her opinions have been cited in publications from Adweek to the Christian Science Monitor and The New York Times. Andrea has a B.A from the University of Michigan, and resides in Burlington, Vermont. Find her at: http://learnedonwomen.com , or on Twitter: @AndreaLearned. Join us for 90 minutes of stimulating talk and a good lunch (for only 5 bucks). Maybe you'll think-- "we should become members of CCTV!" (We'd love that!)

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Summary

Production Date: 12/10/2009
Catalog Number: 8398
Archive Number: 8398
Series: Media Maven
Length: 01:21:23
Town: Burlington
Geography: Chittenden County
Event Type: General
Content Type: Other

Airtimes

1 Saturday December 19, 2009 at 1:00 PM
2 Wednesday December 30, 2009 at 3:30 PM
3 Sunday January 3, 2010 at 3:30 PM
4 Wednesday January 6, 2010 at 1:00 PM
5 Thursday January 7, 2010 at 3:00 PM
6 Saturday January 9, 2010 at 10:35 PM
7 Sunday January 10, 2010 at 3:35 AM
8 Sunday January 10, 2010 at 9:35 AM

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