What Donors Want from Nonprofits

Nancy Cathcart of the Greater Burlington YMCA recently posted this information on what donors are looking for: "Meanwhile, renowned author and researcher, Penelope Burk, asked 22,000 Americans to talk about how the economy will affect their philanthropy in 2009.  While donors had much to say about fundraising, their most important advice was directed to Boards, CEOs and top Development decision-makers.  Some of their advice:  more than ever before, leadership volunteers hold the key to donor loyalty and giving generously in 2009; what you accomplish on the ground matters much more than your brand; in 2009 success means delivering real and measurable results and communicating that information to donors; and major shifts are coming in the ways donors will give; it will be essential to understand the changes in donor preferences." See: http://www.cygresearch.com/