Use of Video Sharing Sites Increases

May 07, 2008

In its January 2008 report, "Increased Use of Video Sharing Sites", the Pew Center for Internet & American Life reports that 48% of internet users have been to
video-sharing sites such as YouTube and the daily traffic to such sites
on a typical day has doubled in the past year. The basic findings in a
national phone survey that ended in December show:

  • 48% of internet users said they had ever visited a
    video-sharing site such as YouTube. A year ago, in December 2006, 33%
    of internet users said they had ever visited such sites. That
    represents growth of more than 45% year-to-year.
  • 15% of respondents said they had used a video-sharing site
    "yesterday" -- the day before they were contacted for our survey. A
    year ago, 8% had visited such a site "yesterday." Thus, on an average
    day, the number of users of video sites nearly doubled from the end of
    2006 to the end of 2007.