48 Hours Of Footage Uploaded To YouTube Every Minute...

Thanks to our friends at Media Access Project for pointing out the latest trends about online video usage from Pew Center for Internet and Society. 

"The folks at the Pew Internet & American Life Project keep spewing out interesting and even revelatory data.  Its latest report, available here, examines who uses video sharing sites like YouTube and Vimeo.  There are a lot of surprises, at least as far as RoadMAP is concerned.  For example, non-whites (79%) are significantly more likely than whites (69%) to view online video.  Ars Technica has the highlights.

No Wonder We Watch: 48 Hours Of Footage Uploaded To YouTube Every Minute

Over 3 billion videos are viewed each day on YouTube. The Pew Internet & American Life Project released a report today documenting the demographics of Americans using video-sharing sites. The Pew Internet Project is one of seven projects that comprise the Pew Research Center, a non-profit “fact tank” that produces reports on American trends and attitudes.

Pew found that 71 percent of online adults have gone to video-sharing sites like YouTube and Vimeo. That is a 5 percentage point increase from Pew’s research in 2010, and a 38-point increase from 2006. Twenty-eight percent of Americans use video-sharing sites on a given day.

Kathleen Moore, the Pew Internet Project analyst who wrote the report, explained the increase in usage: 'The rise of broadband and better mobile networks and devices has meant that video has become an increasingly popular part of users’ online experiences… video-sharing sites are very social spaces as people vote on, comment on, and share these videos with others.'"