Media Maven: Catch the Wave: The Latest in Nonprofit Technology
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Description
Part of the continuing series of Media Maven Lunches.
Host Lauren-Glenn Davitian, shares insights from the 2011 NTEN Conference in Washington, D.C..
Do you have a communications plan? If so, do you use it? Is there more you can do to increase your visibility and make a difference? Jump start your marketing and outreach work with this month's Media Maven.Andrea Learned, co-author of Don’t Think Pink: What Really Makes Women Buy – and How to Increase Your Share of This Crucial Market (AMACOM, 2004), will give some marketing tips. Andrea is an internationally respected gender marketing expert, speaker and writer. While she focuses on women as the leading indicators of consumer behavior, she also emphasizes that 21st Century men are starting to travel similar buying paths. Andrea believes that storytelling and cause marketing are key ways to present a brand’s facts and attributes to today’s consumer – no gender about it. Andrea contributes to a wide range of publications/blogs, including HuffingtonPost.com, MPDailyfix.com, TomPeters.com, Women-omics.com, and LearnedOnWomen.com - where she presents her most current analysis of consumer/cultural shifts and marketing best practices. She presents regularly to global business audiences, and her opinions have been cited in publications from Adweek to the Christian Science Monitor and The New York Times. Andrea has a B.A from the University of Michigan, and resides in Burlington, Vermont. Find her at: http://learnedonwomen.com , or on Twitter: @AndreaLearned. Join us for 90 minutes of stimulating talk and a good lunch (for only 5 bucks). Maybe you'll think-- "we should become members of CCTV!" (We'd love that!)
Featured Story
CCTV Receives NEH Grant to Support Community Archives
CCTV Center for Media & Democracy is pleased to announce receipt of a National Endowment for the Humanities (NEH) Humanities Collections and Reference Resources grant alongside 32 peer archival institutions across the country. This $49,927 grant award will support efforts to preserve and expand access to audio/visual community history materials in the CCTV Archives. Read more about this opportunity here!