The fifth greatest wave of the the internet - after communication, co,,erce, search and social networking - may well be "local". People increasingly look online for answers to local questions about shoe stores, plumber recommendations, meeting people, directions, crime reports and more, A vast array of tools and sercies are bing developed in Vermont to meeti this demand. Much of this activity is fueled by online ad sales, whick gew natinally to $20 billin in 2007. The internet is drivign business chance and companies are learing how to use this medium to focus on local markets. This session will provide attendees with concepts and tips for keeping up and getting ahead.For more info: www.vbsr.org